Auckland’s Modern Marketing Summit – a free, all-day event scheduled for Viaduct Harbour on Thursday 6 April – has signed Spark Ventures Auckland ceo Ed Hyde for its speakers panel, joining M&C Saatchi Sydney’s Bobbie Gersbach-Smith, FCB Auckland’s Kate Grigg, NZME’s Cassie Roma, and Avalon Group’s Ryf Quail.
Hyde is responsible for Spark’s adjacent market innovation, and wholesale business units. He plans to explain how Spark targets, reaches and manages its customers. “He will also go under the hood and share data and technology that could take marketing through a mobile device to the next level,” says Quail.
The main focus of the summit is Mobile, which the organisers are at pains to point out if “not a communications channel for customers – smartphones are a platform supporting multiple channels of communication”.
Free – but nearly fully booked
The venue is the Maritime Room at Viaduct Harbour. The summit runs all day – from 8am-7pm on Thursday 6 May. Attendance is free for agency & media professionals – but you do need to book, and M+AD’s been told there’s only a few left.
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