Bigger is better

Editor News Make a Comment

AUCKLAND, Today: “I am constantly surprised at how salespeople dismiss the reach of a particular publication based on their own very limited use of it,” writes real estate auctioneer Wayne Maguire in the latest edition of Stuff’s East & Bays Courier suburban newspaper.

“Statistically, their statements around where the buyers are don’t stack up.

“The bigger the print advertisement, the greater your exposure.”

  • Read the full piece (free) here

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