Sampling network Blobfish appoints NZ sales director

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AUCKLAND, Today: AU sampling network Blobfish International has announced the appointment of Casey Oxley in the newly created role of New Zealand sales director.

Sydney-based Blobfish founder/ceo Nicolas Cann said: “Casey will be the company’s first sales director in the New Zealand market, responsible for leading sales and growing the company’s Kiwi client base and partnerships, as Blobfish continues to expand its New Zealand footprint.”

Oxley comes to Blobfish with a decade of experience in the food industry, having successfully launched her own nutrition consulting and catering business. She was previously the senior brand manager for Kiwi dairy company The Collective, and brand manager for Asahi Beverages NZ.

Nicolas Cann: “Casey’s experience in FMCG roles, including her intimate knowledge of brand strategy and development, and proven ability to build relationships and engagement internally and with clients, makes her the perfect fit to lead our New Zealand business.

“Most importantly, Casey is passionate about the brands she works with, and knows how to deliver.

“Casey will be the company’s first sales director in the New Zealand market.”

“Casey joins the business at an exciting time for Blobfish International, as we continue our expansion globally. Casey’s appointment is testament to our significant growth in the New Zealand market and the need for a dedicated client touchpoint, along with our rapid global expansion into the UK market.”

Oxley said: “I’ve been a client of Blobfish International for the past six years and have watched as the company has gone from strength to strength. I’m excited to now be officially part of the team and be able to bring my experience to this new role to create engaging and unique brand activations.”

Since its 2015 Australian launch, Blobfish has worked with companies across food delivery (Uber Eats, Deliveroo and Just Eat), Airbnb and hotels, ride-share vehicles (Uber and Ola), gyms, Pilates, and yoga studios, and office tower environments for brand sampling opportunities in their environments.

Her appointment is effective immediately.

About Blobfish International
Blobfish International is Australia’s largest and most powerfully engaging sampling network, enabling brands to reach the right customers in the perfect environment. Blobfish has worked with Coca-Cola, Mars Wrigley Confectionery, Nestle, Optus, Pandora, Red Bull and Schweppes.

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