AUCKLAND, Today: Scammers love it when people rush, so BNZ is taking a new approach to keep customers safe by building in moments of pause within its digital experience.
BNZ research found busy, distracted people are more likely to click before thinking – exactly what scammers count on. “Scammers are more successful when people are rushing,” says Amy Phillips, BNZ General Manager Marketing & Design.
“That’s why we’ve introduced small, smart elements of friction in our app to help customers break out of autopilot and double-check when it matters most.
“From pause alerts to switched button placements, our UX design works with human nature, not against it – finding the right balance between convenience and security, adding just enough of a moment for customers to pause and think when the stakes are highest.”
“Busy lives mean we’re often operating on autopilot, rushing from one task to the next.” – Hadleigh Sinclair
The campaign, created with Colenso BBDO and Hearts & Science, dramatises this with humour and charm. The hero film, directed by Glue Society, features music legend Jon Toogood and a snail-and-tortoise duo who show slowing down can be the smartest move.
“Busy lives mean we’re often operating on autopilot, rushing from one task to the next,” says Hadleigh Sinclair, Group Creative Director at Colenso BBDO.
“With our anything-but-dynamic-duo of Hermie the Tortoise and Snail #47, we’re showing New Zealanders that BNZ helps them to stop and smell the lettuce, and take a moment to pause when banking online.”
The integrated campaign launched Sunday 31 August across TV, cinema, OOH, social, digital, owned and internal channels.
CREDITS
Client: BNZ
Agency: Colenso BBDO
Media: Hearts & Science
Production Company: Revolver
Directing Collective: The Glue Society
Director: Luke Nuto
Producer: Sarah Cook
Editor: Tim Mauger @ Fathom VFX
Grade & Online: Stefan Coory @ Blockhead
Music Composition: Peter van der Fluit @ Liquid Studios
Sound: Franklin Rd
Photographer: Steve Boniface @ Loupe Agency
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