AUCKLAND, Today: Audacity PR, a new boutique PR agency founded by journalist Golnaz Bassam-Tabar, has launched in Auckland.
“While the business focuses on SMEs, it throws a lifeline to startups who are often cash-strapped but require much needed brand exposure to lift their profile,” she says.
Bassam-Tabar’s decade-long experience spans print and broadcast media in New Zealand and internationally, including PR and communications and social media industries.
“There is no shortage of PR agencies in New Zealand, but there is a clear gap in the market for PR services that startups can actually consider. Not everyone needs a big-bang style glitzy launch.
“There is a clear gap in the market for PR services that startups can actually consider. Not everyone needs a big-bang style glitzy launch.”
“Currently, PR costs for a small business run into thousands of dollars in monthly retainers just to walk in through agency doors. That is simply not feasible for many. Those are funds reserved for further R&D, supplier/manufacturing and operational costs,” said Bassam-Tabar.
Empowering small businesses by giving them equal access to PR exposure encourages innovation and growth within the business sector,” she said.
“New Zealand has a reputation for being fertile ground for entrepreneurial innovation, but the challenge is sustaining the business to become a long-term profitable enterprise.
“All of our clients approached me before I had even considered launching a business. To me, this was a clear demonstration of the need for a bespoke PR business that services small-to-medium sized businesses.
“The market is ripe.”
- Website: www.audacitypr.com
- Facebook: audacityprnz
- Instagram: audacitypr
- LinkedIn: audacity-pr
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