AUCKLAND, Today: Scentre Group BrandSpace has kicked off The Season For Westfield, urging brands to get in early and show up meaningfully during one of retail’s biggest and most valuable periods.
The campaign invites partners to plug into some of Aotearoa’s most high-intent shopping moments. Westfield saw a 12% lift in customer visits between October and December 2024 compared to the rest of the year.
Five Westfield locations across New Zealand will transform for the season, creating an ideal setup for brands and retailers to connect with switched-on, ready-to-shop audiences.
BrandSpace gives marketers access to real-time customer insights, helping them reach the right people at the right time – and in the right mindset – to buy.
“The season starts at Westfield, where brands meet customers at moments of high intent.” – Richelle Scott
Over the past year, the team has been refining how brands plan and measure impact, making it easier to run campaigns with confidence and clarity.
Richelle Scott, BrandSpace’s Head of Media Sales says, “The season starts at Westfield, where brands meet customers at moments of high intent. It’s a time when purpose, emotion, and curiosity align.
“Shoppers are highly receptive and brands have a unique chance to engage meaningfully and drive measurable impact.
“In Q4 2024, NZ Westfield shoppers spent over $646 million in retail sales. In fact, 89% of the country’s total retail spend in Q4 happened in-store, proving the influence of physical retail. The Season for Westfield is about helping marketers harness that momentum.”
With planning already underway, BrandSpace is encouraging partners to use the full window – from early October, through Black Friday and Boxing Day, right into the Back to School buzz in January.
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