AUCKLAND, Today: De’Longhi is redefining coffee perfection with its credo: “It’s not just perfect, it’s perfetto.” The world-leading coffee machine brand wants to inspire coffee lovers to embrace life, Italian style.
Perfetto is about going beyond perfect. It’s passion, humour, and joy, all poured into a small cup. More than a coffee, it’s a mindset—and a celebration of everyday rituals.
The new campaign, The Perfetto Instruction for Use, is a cinematic nod to coffee culture. It’s less about steps and buttons, more about the moments that make coffee truly meaningful.
Brad Pitt stars in the film, teaming up for the first time with Academy Award-winner Taika Waititi. Together, they’ve reimagined instructions with wit and style. “Taika brought the humour, De’Longhi brought the ritual. Together, that was perfetto,” says Pitt.
“The Brad Pitt and Taika Waititi collaboration created a unique take on perfetto – the best blend of energy, humour and coffee! Shooting in Queenstown brought top production values to the campaign.” – Aparna Sundaresh
De’Longhi Group CMO Aparna Sundaresh says, “The Brad Pitt and Taika Waititi collaboration created a unique take on perfetto – the best blend of energy, humour and coffee! Shooting in Queenstown brought top production values to the campaign. We are excited to share this campaign with the world, following its debut at the Venice Film Festival.”
The campaign is also the first from LOLA MullenLowe, De’Longhi’s global creative agency of record. Locally, production support came from FINCH and Hood & Co., with a 90-strong crew bringing it to life.
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