AUCKLAND, Thursday: Aotearoa-owned creative indie Pitchblack Partners has created a new campaign for Burger King’s hottest-ever burger, the Ghost Pepper Whopper.
Pitchblack business partner Campbell McLean said: “Most spicy burgers claim the heat of the sun, but deliver the dark side of the moon.
“For the uninitiated , The Ghost Pepper (botanical name bhut jolokia) is a hybrid cultivated in Northeast India, often known as ‘king cobra chilli’ or ‘holy sh*t I need a drink’.
“It’s also the hero ingredient in the Ghost Pepper Whopper hot sauce. So the Pitchblack and Jetblack teams tooled up to bring the heat.
“Central to our success has been a focus on giving New Zealanders interesting flavour innovations.”
“During our tasting the burger captured the attention of our tastebuds . and sweat glands, so we wanted a campaign that had the same effect – piquing the interest of burger lovers and challenging them to give it try.”
Burger King NZ head of marketing Leann Smith said: “The Burger King business has enjoyed an incredibly successful 18 months, experiencing some of our highest trading weeks of all time.
“Central to this success has been a focus on giving New Zealanders interesting flavour innovations.
“The Pitchblack / Jetblack team consistently find interesting and unconventional ways to help our products fly off the grill, and the Ghost Pepper Whopper campaign is no exception.”
Agency: Pitchblack Partners
Production: Jetblack Productions
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