AUCKLAND, Thursday: NZ-based global investment outfit Tiger Brokers has appointed Auckland & Christchurch-based media agency Calibre + Candor and Auckland’s Boyd PR to its agency roster. At press time it was not clear if there was a pitch (or who the incumbents were).
Tiger marketing head Vince Beckett said: “Both Calibre + Candor (for digital, media and creative) and Boyd PR (for public relations) have an in-depth knowledge and understanding of the sector.
“Online investment apps and share market trading platforms are evolving constantly, and Tiger is at the forefront of the sector.”
“We are undergoing significant customer growth and required agency support from people who have an affinity with what New Zealanders connect with, what Kiwi investors are looking for, and have expertise in the fast paced and ever-changing world of investing.”
Calibre + Candor GM Sheila Worsley said: “One of the biggest strengths Tiger Trade has, is giving Kiwis the opportunity to trade globally at reduced costs, which is an enticing proposition for Kiwi investors.
“Calibre + Candor is well positioned to highlight Tiger Trade’s capability as we’re all about delivering results based on quality analytics and an in depth understanding of our clients’ businesses.”
BPR MD John Boyd said: “Online investment apps and share market trading platforms are evolving constantly, and Tiger is at the forefront of the sector.
“We will be working with Tiger Brokers to showcase the expertise of its local team and highlight the capability of its investment platform which provides users with the best possible information to make informed investment decisions.”
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