AUCKLAND, Today: CARTEL Media’s Mobile Billboards are rolling into action across New Zealand’s busiest travel routes, catching the eyes of Kiwis heading out for school holidays, summer breaks, or winter getaways.
To keep up with rising demand, CARTEL has teamed up with partners to expand availability across even more routes. With a bumper summer expected, these striking 6m x 3m double-sided panels offer brands the chance to stand tall during the festive rush.
The format is designed to reach people when they’re most open—out on the road and ready for adventure. It’s all about purposeful placement that keeps messaging front and centre in those in-between moments.
CARTEL’s network also stretches beyond the roadside. Brands can tap into prime locations like Surf Lifesaving Clubs, holiday parks, marinas, mountain bike trails, local cafés, and general stores, creating touchpoints all the way from journey to destination.
“Mobile Billboards are a powerful way to stay top-of-mind as people head out to make memories.” – Andy Barron
“Mobile Billboards are a powerful way to stay top-of-mind as people head out to make memories,” says Andy Barron, CEO at CARTEL Media. “When paired with our destination-based OOH media, they create a seamless storytelling journey that connects with consumers and drives high engagement in areas with limited traditional OOH options.”
This combination has built an entirely new kind of OOH corridor—one that covers drive-to-destination journeys with impactful, well-placed messaging. It’s a chance for brands to meet audiences in spaces where traditional OOH simply can’t reach.
From State Highway 1 to the Coromandel loop, or up through Northland and the Bay of Plenty, CARTEL Media helps brands claim visibility in the places Kiwis love to go.
Share this Post
