Catmur returns to White Island

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AUCKLAND, Today: DDB ANZ CCO Paul Catmur has written a first-person piece for the NZ Herald about his recent fishing trip to Whakaari/White Island aboard the first charter boat after December’s deadly eruption. It’s headed Sulphur fumes and kingfish.

As usual, the prolific Catmur writes beautifully, and captures the aftermath and angst of the moment. His role in the ad business is (appropriately) not covered by the Herald

It was 2am am on Tracker II anchored in a small bay, just off White Island. I was on the late shift looking to catch live bait for the next day’s fishing.


“Catmur’s piece is running in the free section of the paper – a Premium sub is not required.”

The night was calm with only the snores from below and a single malt for company.

I stood watching as the clouds of smoke continued to roll down lazily from the volcano and spread across the sky in the light of the full moon …

Catmur’s piece is running in the free section of the paper – a Premium subscription is not required.

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