Strategic firepower

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AUCKLAND, Tuesday: Following what it calls “a period of sustained business growth”, Colenso BBDO has strengthened its strategic firepower by adding Nathalie Moolenschot as head of customer experience strategy.

She joins a growing tribe of CX specialists as the agency buffers its capability to service the “rapidly changing needs” of their client base.

Colenso head of transformation Edwin Rozells said: “Nathalie is an accomplished loyalty and marketing leader, who has been in the industry for over 20 years working on the clientside at Westpac, BNZ, Air NZ, ASB and The Warehouse. 

“Brands today are built on the sum of all customer experiences.”

“A regular on the speaking circuit and course director for industry customer experience training programmes, Nathalie will be focused on partnering with Colenso’s key clients on their customer strategy and loyalty initiatives and is charged with leading the customer experience capability across the agency.”

Moolenschot said: “Brands today are built on the sum of all customer experiences and the combination of customer insights, customer connection points and creativity is a proven driver of growth.

“Colenso BBDO has built meaningful brands across NZ and the globe for over 50 years and I can’t wait to get started with the team and our clients”.

Rozells said:“We’ve made a number of great hires in the last 18 months to strengthen our digital, direct and customer experience capabilities and couldn’t be more pleased to have Nathalie on board.”

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