Colenso & MediaCom make Warc shortlist

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LONDON, Today: Colenso BBDO and MediaCom NZ have been named in the Warc Media Awards shortlist for their work on Bank of New Zealand’s The Most Prosperous ATM.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own jury. The shortlist includes work from Israel, Vietnam, Indonesia, Russian Federation, Malaysia, Philippines, Spain, USA, India, Australia, UAE, UK and NZ.

The winners will be announced early next year.

There are 20 shortlisted entries in each of the Effective Channel Integration, Best Use of Data and Effective Use of Tech categories; and 19 campaigns in the Effective Use of Partnerships & Sponsorships category.

“International brands Axe, Gillette, KFC, Pepsi and Volvo sit alongside local brands Age UK, Bank of NZ and Saudi Telecom.”

As well as regional campaigns for Asia, Europe, Latin America, MENA and North America, there are case studies from 26 different markets shortlisted.

A wide range of categories are represented, including automotive, financial services, food, FMCG, health, retail, telecoms and travel. International brands such as Axe, Gillette, KFC, Pepsi and Volvo sit alongside local brands including Age UK, Bank of New Zealand and Saudi Telecom Company.

The winners of this year’s Warc Media Awards, which examines the insight, strategy and analytics that power effective media investment, will be announced from early January. There is a $40,000 prize fund for the top winning papers of the competition, now in its third year.

  • View the shortlists here
  • More detail here

About Warc
Warc provides the latest evidence, expertise and guidance to make marketers more effective. WARC’s mission is to save the world from ineffective marketing. WARC’s clients include brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services. Warc was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, Warc became part of Ascential plc, the global specialist information company.

About Ascential
Ascential is a specialist, global information company that helps the world’s most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three disciplines: Product Design via global trend forecasting service WGSN; Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC, and strategic advisory firm MediaLink; and Sales via ecommerce-driven data, insights and advisory service Edge by Ascential, leading managed services provider for Amazon Flywheel Digital, the world’s premier payments and Fin Tech congress Money20/20, global retail industry summit World Retail Congress and retail news outlet Retail Week. Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure.

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