LONDON, Today: Colenso BBDO and MediaCom NZ picked up a Bronze and the Platform Pioneer Award at the 2018 Tech category in the Warc Media Awards.
The gongs were reward for use of an existing platform – in a campaign for Bank of New Zealand that sought to attract Chinese customers.
Before Chinese New Year, the bank rewired some of Auckland’s busiest ATMs to dispense BNZ-branded hong bao envelopes containing new notes, promoting these through in-store posters and social media.
This earned 99% positive sentiment across all engagements and generated an ROI of 3.3:1.
The Effective Use of Tech category sets out to reward communications that have effectively used or combined emerging platforms or technology in the media mix to help address a specific business problem.
- More here: www.warc.com/mediaawards.prize
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