LONDON, Sunday: Colenso BBDO is the 6th best agency in the world, according to The Warc Rankings (successor to the Gunn Report and the Warc 100) released at the weekend.
No 1 is BBDO New York, followed by adam&eveDDB London, McCann New York, AMV BBDO London, MediaCom London, Colenso, LolaMullenLowe) Spain, McCann London, Host/Havas Sydney, and AlmapBBDO Brazil.
Warc combined the 2018 results of the most rigorous global and regional creative, effectiveness and media awards shows and competitions, “as determined by the industry following a worldwide survey and consultation”.
The WARC Rankings are annual and aim to provide a global benchmark for campaign, agency, network, holding company, brand and advertisers’ success.
BBDO New York and BBDO Worldwide are the best agency and network respectively across the WARC Rankings. BBDO New York performed strongly in both creativity and effectiveness, and its parent network, BBDO Worldwide, had a total of 59 offices contribute to its winning network total.
“Warc combined the results of 2018’s most rigorous global and regional creative, effectiveness and media shows to reach the result.”
Omnicom Group tops the Best of the Best holding company ranking. BBDO Worldwide’s strong performance was supported by top 10 ranks for DDB Worldwide, PHD Worldwide and TBWA Worldwide.
Burger King tops the Best of the Best brands, with placings in the top 50 in all three rankings, and in first place in the Creative 100. The retail brand had 23 award-winning campaigns across all three rankings.
Procter & Gamble topped the advertiser ranking by less than a point, as the two leading FMCG players continue to produce highly successful work, particularly in effectiveness and media. However, neither had a brand in the top 10. Instead, both had multiple successful brands throughout the depth of the rankings.
The Best of the Best ranking aggregates points across the three rankings. To ensure performance in each ranking has equal weight in the Best of the Best tables, a weighting for the effectiveness and media rankings has been calculated that inflates their scores versus the creative rankings. For this reason, points in the Best of the Best are not simply the total of the three individual rankings.
An annual survey will be held to ensure that the Warc Rankings remain independent and the competitions tracked reflect the opinion of the industry.
- Download the full Warc Rankings Best of the Best Report here
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