Google AU turns to Godzone

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SYDNEY, Today: Google Australia called on New Zealand’s Colenso BBDO to help them craft a new campaign saluting the resilience of Australian small businesses.

The campaign – developed by Colenso NZ and The Hallway AU focuses on some inspirational businesses that have pivoted what they do to stay accessible and open for their customers — and where Google’s free services and tools are helping them.

The campaign features a series of videos with businesses sharing their inspirational stories of adapting and growing, despite significant challenges.

“Colenso and The Hallway have beautifully captured some hero examples in this campaign.”

Two hero spots (60” & 30”) will run across TV, cinema, and digital.

Colenso ECD Simon Vicars told Aussie media: “It’s a hard time for businesses, but it’s also an inspiring one. When we see Aussie resilience and ingenuity pair with Google products, together we will find ways through the challenges of Covid.”

Google AU marketing director Aisling Finch said: “Colenso and The Hallway have beautifully captured some hero examples in this campaign.”


Client: Google Australia
Creative Agency [Film]: Colenso BBDO
Creative Agency [Print]: The Hallway
Influencer Agency: Emotive
Production Company: Scoundrel
Director: Lucy Knox
Executive Producer: Adrian Shapiro
Producer: Holly Winter
DOP: Campbell Brown
Editor: Laurence Van Camp
Colourist: Fergus Rotherham
Post-Production: Blockhead Sydney
Music & Sound Design: Franklin Road
Composer: Mahuia Bridgman-Cooper
Sound Engineer: Brendon Morrow
Music Supervisor: Jonathan Mihaljevich
Media Agencies: PHD & Essence

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