Comexposium consolidates Australia and absorbs NZ partner to form ANZ marketing events group

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Comexposium, the Paris-based outfit that owns the ad:tech, iMedia, MMS and E-Commerce One to One brands, has absorbed its New Zealand JV partner MTS “to deliver a total ANZ event solution”.

The deal will see well-known Transtasman comms exec Ryf Quail return to Sydney to lead the Comexposium ANZ team as managing director, while his current MTS team remains in place as Comexposium employees – giving the company its foothold in New Zealand.

While the business in Australia is well established, the New Zealand JV has been in place for only four years. “But it’s grown very quickly and now delivers five events,” Quail said.

“By combining the two entities, Comexposium now wholly owns nine events across ANZ making it the biggest marketing and innovation event business in this part of the world.

“By bringing the businesses together Comexposium can provide an unrivalled Transtasman event platform creating efficiencies for sponsors, exhibitors and partners in marketing, digital media, advertising and marketing technology, innovation and e-commerce.

“The Comexposium team has been working successfully with Ryf and the NZ team. He is a strong steward of our brands.”

“Global technology providers, agencies and publishers can access both markets through one team and enjoy the efficiencies that creates.”

Quail says that under his leadership, Comexposium ANZ will focus on sales excellence, data, customer experience as its business priorities among others with a view to delivering targeted events tailored to meet customers’ needs.

Comexposium Asia-Pacific ceo Paul Lee said: “The Comexposium team has been working successfully with Ryf and the New Zealand team. He has been a strong steward of our brands in both New Zealand and Australia, acted as content director across ANZ as well as driving great commercial outcomes as a trusted partner of our business.”

Quail said: “I am very excited to be coming back to Australia with Comexposium. The role will allow me to remain close to the Kiwi market as well which is great as I have really loved my time in New Zealand.”

The Comexposium Group, one of the world’s leading event organisers, is now involved in 177 B2C and B2B events across 11 different sectors, including food, agriculture, fashion, security, digital, construction, high-tech, optics and transport.

He says Comexposium hosts more than 3 million visitors and 45,000 exhibitors in 30 countries, operates across 30+ global economic growth zones, including Algeria, Argentina, Australia, Belgium, Canada, China, Denmark, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Sweden, Thailand, Turkey, UAE, UK, and the USA.

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