AUCKLAND, Today: Finance Now has teamed up with creative agency Contagion to launch its new national campaign, Having a Finance Now Moment. The campaign went live across TV and digital platforms on Tuesday 1 July, 2025.
The campaign is built on a relatable insight: everyone has a “Finance Now Moment”—when the right financial help unlocks something meaningful, whether it’s fixing a problem or making a big life move.
“At Finance Now, we understand that nobody borrows just for the sake of borrowing,” said Lorraine Breheny, GM Marketing at Finance Now. “You borrow to move forward. To solve a problem. To say yes to life when it matters most.
“It’s been fantastic to work with the Finance Now team on such a strong idea, rooted in real insight.” – Dean Taylor
“It’s not about the money – it’s about what money enables. People want things on their timeline, and where we can, we want to be there for them in those moments.”
Contagion brings the idea to life with a light-hearted, slice-of-life approach—asking: Are you having a Finance Now Moment?
“It’s been fantastic to work with the Finance Now team on such a strong idea, rooted in real insight,” said Dean Taylor, CEO of Contagion. “For some, a Finance Now Moment is about solving a problem that can’t wait. For others, it’s about a must-have – a holiday, a renovation, or a new car.
“Life is a series of moments, and this campaign celebrates just some of those moments.”
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