AUCKLAND, Today: Contagious has unveiled its 2025 Contagious Pioneers list, celebrating agencies from around the globe that are pushing creative limits and setting new standards in marketing innovation and effectiveness.
The 11 winning agencies span eight countries and represent sectors like retail, beer, finance, and beauty, highlighting that true creative excellence is category- and geography-agnostic in today’s marketing landscape.
“These agencies weren’t recklessly bold, but instead demonstrated an exceptional ability to take calculated creative risks that translated into real business results,” said Chloe Markowicz, Contagious editor.
The 2025 winners (in alphabetical order) are:
- BETC Paris
- Colenso BBDO, Auckland
- Howatson+Company, Sydney
- GUT Buenos Aires
- Lucky Generals, London
- Ogilvy India, Mumbai
- Rethink, Toronto
- Uncommon Creative Studio, London
- Golin, London
- LePub, Amsterdam
- PS21, Madrid
- Publicis Conseil, Paris
“We’re unabashedly picky about the work that we deem good enough to be featured on Contagious IQ, so being named a Pioneer is an impressive achievement.” – Chloe Markowicz
Agencies were ranked by analysing Contagious IQ data, focusing on campaign volume, Editor’s Picks, client diversity, and the number of campaigns selected for in-depth editorial coverage over the past year.
Chloe added, “We’re unabashedly picky about the work that we deem good enough to be featured on Contagious IQ, so being named a Pioneer is an impressive achievement.”
Pioneer status shows an agency consistently delivers work that’s innovative, effective, and future-facing—providing inspiration and valuable lessons for marketers across industries and borders.
Contagious IQ is a digital platform offering a curated collection of top campaigns, strategy interviews, case studies, trend reports, and event talks for marketing professionals worldwide.
Agencies keen to join the 2026 Pioneer list can email submit@contagious.com with their latest work—Contagious is always searching for standout creative campaigns that raise the bar.
- Visit contagious.com or check out the London and New York offices for more details on Contagious, its IQ platform, and submission guidelines.
Share this Post
