Countdown cuts Y&R, taps M&C shop

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AUCKLAND, Yesterday: Countdown has appointed M&C Saatchi’s bespoke creative agency Greenhouse’ as its new creative agency, replacing incumbent Y&R NZ.

Countdown general manager marketing Jo Rose said in a media statement: “We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners.

“We’ve previously explored whether the Greenhouse agency model is right for us here in New Zealand, where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand – and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ’s most loved and trusted brands.

“Together we’ll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team. We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.

“We’ve done some really great work with Y&R in a short space of time, including our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas.  We wish them every success.”

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