AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers.
Bayley joins from Superbold after a strong run, following many years at Energi Advertising. He brings deep FMCG and retail experience, leading campaigns for brands including Coca-Cola, Lion and Musashi.
Kylie Stafford, Head of Creative Agency at HYPER, says the appointment is a smart, strategic move for an already high-performing team.
“Paul’s appointment underscores our commitment to producing field-leading creative work in the FMCG and retail sector. His deep knowledge, experience and excitement for our industry is unmatched, and we can’t wait to introduce him to our clients and get him working on some great briefs,” says Stafford.
“I’ve long admired the team at HYPER, the quality of the work, the innovation and integration is unlike anything available in New Zealand.” – Paul Bayley
Bayley has a proven track record creating work that connects with shoppers and delivers results in complex retail environments, making him a strong fit for HYPER’s fully integrated model.
“I’ve long admired the team at HYPER, the quality of the work, the innovation and integration is unlike anything available in New Zealand,” says Bayley. “It’s really exciting to be here and I can’t wait to get stuck into the work.”
With advanced AI creative analytics, strong production capability, and a national media and field marketing footprint, HYPER is well positioned to help brands win at the point of purchase. Bayley’s arrival adds further momentum.
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