D3’s new client haul

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AUCKLAND, Today: Leading independent media agency D3 is kicking off 2022 with a diverse line-up of new clients following a series of competitive pitches and new business wins at the tail-end of last year.

D3 Co-founder/partner Alex Radford said: “A pitch process saw D3 emerge as the new media agency for New Zealand’s second-largest health insurer, nib New Zealand, across all media.

“This is a major blue-chip win which will support nib’s digital transformation projects spanning data, digital experience and full media attribution.”

nib New Zealand head of marketing & DTC Nicola Lynch said: “D3’s demonstrated knowledge of the digital marketing landscape, their well-qualified team and their willingness to understand our business were instrumental in our selection process. We’re looking forward to working with them.”

Milford Asset Management and Auckland Theatre Company have also chosen D3 as their media agency partner following full pitches, along with becoming the search account lead agency for Peugeot and Citroen.


“D3 has a firm focus on working with digitally ambitious New Zealand-owned or operated businesses.”

Rounding off the new client list is D3’s confirmation as e-commerce partner for iconic Kiwi brand Ecoya’s Black Friday and Christmas campaigns, with e-commerce sales coming in 65% over target, as well as selection to collaborate with All Good Bananas and Oat Milk on an upcoming campaign.

Radford says the opportunity to collaborate with such an exciting range of new clients is a strong start for the agency as it heads into a year of significant growth.

“We are thrilled to be collaborating with these incredible brands and organisations to help them realise their ambitions in the digital space, and it’s safe to say the entire team is revving up for another big year!”

The new clients join an existing roster including My Food Bag, The Co-operative Bank and The UP Education Group (includes Yoobee College of Creative Innovation), NZMA and NZST.

Radford: “D3 was established in 2018 and is based in Parnell, Auckland. Anchored by a strong team of happy, passionate and motivated media specialists, D3 has a firm focus on working with digitally ambitious New Zealand-owned or operated businesses.


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