D&AD leadership masterclass lands in Auckland – today 

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This afternoon, the Semi Permanent festival (which has been playing for the past week) bring Kiwis a taster of the Rare masterclass that’s been touring the globe since 2017. This session takes place on 2pm-5pm in the Aotea Centre.

Colenso BBDO group creative head Beth O’Brien, Finch producer Karen Bryson, Sweetshop managing partner Melanie Bridge and director Zoe McKintosh and just a handful of the advertising luminaries appearing today at Semi-Permanent’s Rare session in Auckland. 

Most recently appearing as part of the D&AD festival in London, Rare is a leadership masterclass that arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow.


“Rare arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow.”

Tara McKenty, creative director at Google and Rare co-founder, says this is a session not to be missed.

“Rare believes that diversity – and an individual’s unique life experience – can make for more innovative, empathic, powerful work,” she says. “And so, we’re serving up a programme designed to help you harness your difference and take your creative work to the next level.

“This is the first programme of its kind, featuring a series of flash talks, given by some of the industry’s finest. Not only will the audience leave feeling inspired, they’ll see their labels in a whole new way – as a creative advantage.”


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