AUCKLAND, Today: Long-time WOO board member and JCDecaux representative Daniel Hofer will present new research on what drives Out of Home growth globally at the World Out of Home Organization Regional Forum in Seoul, South Korea, from November 5–7.
As Chairman of APG/SGA in Switzerland and Vice-Chairman of Austria’s Gewista, Hofer brings a wealth of experience. His keynote will explore key drivers behind OOH market share growth and what lessons the industry can take from other media.
“Daniel Hofer is not just an Out of Home expert but a global media expert and we’re privileged to have this opportunity for an exclusive look at what promise to be key findings about the current state of OOH and how it can grow its global market share.” – Tom Goddard, WOO President
Before joining JCDecaux, where he served as CEO for Germany, Austria, Central & Eastern Europe and Central Asia, Hofer spent two decades in senior media roles, including within the newspaper sector.
WOO President Tom Goddard says, “Daniel Hofer is not just an Out of Home expert but a global media expert and we’re privileged to have this opportunity for an exclusive look at what promise to be key findings about the current state of OOH and how it can grow its global market share.
“Competing with other media, especially legacy media, is key to the growth of OOH and there could be no better guide than Daniel with his vast experience of all media.”
- For more information, contact Richard Saturley at richard@worldooh.org
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