Darkhorse constructed lifesaver puzzle for DHL

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AUCKLAND, Today: DHL Express is backing its three-year partnership with Surf Life Saving NZ with an interactive digital puzzle based on a Kiwi childhood favourite, Spot the Danger, created in PR and digital media by Kingsland-based agency Darkhorse.

The digital campaign, which runs to this Monday March 11, encourages Kiwis to spot common beach hazards from a busy beach scene.

Participants who are successful enter a draw, and one will win a cash prize of $5000 and share it equally with a NZ Surf Life Saving Club of their choice.

DHL Express New Zealand manager Mark Foy, said, “We are thrilled to announce an extension of our partnership with SLSNZ, to continue supporting a valuable cause to our community.

“Educating Kiwis on SLSNZ’s beach safety is imperative, and engaging them via this interactive digital game is an interesting approach which not only delivers the key message but also provides the opportunity for one lucky Kiwi to support their local Surf Life Saving Club.”

Surf Lifesaving NZ ceo Paul Dalton said, “For 15 years, DHL Express’ support has helped to provide safer beaches for Kiwis and their families to enjoy, and we are delighted to continue this partnership.”

“The winner will be announced on the website next Wednesday 13 March.”

To enter this contest, participants visit the DHL Express website (scroll down for the link). The winner will be announced on the website next Wednesday 13 March 13.

DHL is part of Deutsche Post DHL Group, which generated revenues of more than 60 billion Euros (NZ$100b) in 2017.

Surf Life Saving NZ Beach Safety Messages

  1. Choose a lifeguarded beach and swim between the flags.
  2. Read and understand the safety signs – ask a lifeguard for advice as conditions can
  3. change regularly.
  4. Don’t overestimate your ability or your children’s ability to cope in the conditions.
  5. Always keep a very close eye on young children in or near the water – keep them within arm’s reach at all times.
  6. Get a friend to swim with you – never swim or surf alone.
  7. Watch out for rip currents, they can carry you away from shore very quickly. If caught in a rip current, RELAX and FLOAT, RAISE your hand to signal for help and RIDE the rip until it stops and you can swim to shore safely
  8. Be smart around rocks: When fishing, never turn your back towards the sea and always wear a lifejacket.
  9. If in doubt, stay out!
  10. If you see someone in trouble, call 111 and ask for Police.
  11. Be sun smart – Slip, Slop, Slap and Wrap. Protect your skin and eyes from the sun’s damaging rays

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