Darkhorse corrals Deadly Ponies & SoL Cups

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AUCKLAND, Tuesday: Ponsonby/Kingsland comms shop Darkhorse NZ has signed two new clients to its growing PR and digital portfolios – global leather accessories brand Deadly Ponies and Australian reusable coffee cups company, SoL Cups.

Founded in 2005, NZ-based brand Deadly Ponies had previously worked with Darkhorse on several projects, most recently to launch their newest store in early 2019. This led to a desire to widen the scope of work and continue with a full digital strategy, complete from conception to implementation.

The on-going digital retainer will incorporate social media management and the implementation of targeted performance media.

Adding to the public relations portfolio, Darkhorse also now represent SoL Cups, looking after their local communications strategy. This will include media relations as well as wider campaign development and execution.

“Deadly Ponies and SoL Cups want to change the world, with ethically sourced leathers and glass, single-use coffee cups.”

“Both brands are exciting additions to our portfolio of incredible clients,” says Darkhorse MD Mike Hewitt.

“Deadly Ponies is a brand we have always closely aligned with in both business and friendship and we are excited to merge those two worlds.

“Deadly Ponies and SoL Cups each share a passion for changing the world, with Deadly Ponies opting for ethically sourced leathers and SoL Cups embracing a sustainable way of life by working to eradicate the single-use coffee cup.

Challenging the throwaway mindset
“SoL Cups’ infinitely reusable products challenge the throwaway mindset,” says Hewitt. “The positive vision driving the brand is something that Darkhorse applauds and we are looking forward to working with SoL Cups as they change the world, one cup at a time.”

About Darkhorse
Darkhorse is an ideas-led experiential agency, known for creating premium brand experiences that entertain and inspire. Co-founded by Mike Hewitt and Liam Taylor in 2012, Darkhorse represents a number of leading brands including Moët Hennessy, Heineken, BMW, L’Oréal Luxe and Tiffany & Co. Daring to do things differently, Darkhorse has grown from strength to strength with the team now totalling 35 staff. Darkhorse has recently joined forces with Project Worldwide, a global independent agency network.

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