AUCKLAND, Today: Keep your eyes peeled – Macca’s is hitting the streets with a tasty twist. Their new Yum Only Takes a Moment campaign is taking over billboards nationwide.
Teaming up with DDB Aotearoa and LUMO, Macca’s is turning everyday commutes into snack-fuelled pit stops using real-time updates pulled from Google Maps and Macca’s own Drive Thru API.
Billboards will switch on during peak traffic, showing up-to-the-minute travel and wait times to your closest Macca’s. Basically, it’ll tell you exactly how close you are to a feed.
Macca’s Head of Brand and Media, Leigh Benvie said, “The Macca’s brand is strongest when it shows up in super relatable ways. TraPic is never fun, but with Macca’s on your mind, it might be slightly more palatable.”
Benvie added, “This campaign is the perfect way to brighten our customers commute, while using clever technology to calculate real-time traPic and Drive Thru data, encouraging commuters with rumbling tummies to break the monotony of their daily drive.”
“Each billboard aims to encourage the magical feeling you get when you decide to make a Macca’s stop on your way home.” – Rory McKecknie
Instead of the usual burger glamour shots, this campaign flips the script, leaning into live data as the creative hook. DDB’s Rory McKecknie said it was a refreshing shift.
“We went in a diPerent direction with this purely out of home campaign, playing with data as opposed to real-life imagery,” McKecknie said.
“Each billboard aims to encourage the magical feeling you get when you decide to make a Macca’s stop on your way home – making your journey just a little brighter, and a lot more tasty for so little time.”
The campaign’s already making waves, earning DDB a silver at the 2024 LUMO Pixel Awards.
Yum Only Takes a Moment launched last week, in the main metros across Aotearoa – Auckland, Wellington and Christchurch.
CREDITS
Marketing Director: Luke Rive
Head of Brand and Media: Leigh Benvie
Agency credits: DDB Group Aotearoa
Media Agency: OMD NZ
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