DDB upgrades Loyalty NZ campaign

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DDB has launched campaign for Loyalty NZ’s instant rewards promotion under the Fly Buys brand. This new promotion gives members access to a range of instant rewards by “flashing” their Fly Buys card or Fly Buys mobile app, without using valuable Fly Buys points.

A broad range of brands are joining with Fly Buys to take part in the campaign, including Burger King, Les Mills, Tank Juice, Uber Eats, Kelly Tarlton’s, Shotover Jet and Rotorua Agrodome.

Fly Buys Instant Rewards launched with a 30” television commercial created by DDB and shot by Fish, backed by the 1980’s classic Flash! by Queen. The tvc is supported by a suite of 15” offer spots that promote the individual instant rewards and shows up in many other mass and targeted media environments.

DDB ceo Justin Mowday said: “Fly Buys have a genuine desire to do great work that fundamentally challenges traditional loyalty programmes to be more rewarding and delightful for kiwis. We thoroughly enjoyed working with the team at Loyalty NZ on this project and look forward to what comes next from Fly Buys.”

While this project was delivered by DDB, Loyalty NZ continues to work with Clemenger Group as its lead creative agency across its brand portfolio, including Loyalty NZ, Fly Buys and Lab 360.


Client: Loyalty NZ
Chief Marketing Officer: Bridget Lamont
Chief Partnerships Officer: Dave Mansfield
Head of Marketing: Christina Mossaidis
Senior Marketing Manager – Brand: Kirsten Leighs
Head of Business Development: Matt Cantlon
Business Development Manager: Rachel Johnson
Transformation Manager: Gayle Price Moor
Manager – Creative Services: Ben Lewis
Head of Client Marketing: Kim Rousell
Business Director: Lara Purcell
Client Marketing Specialist: Jessica Loh
Marketing Manager – Direct & Social: Veronica McIsaac
Marketing Specialist – Direct & Social: Lauren Chalmers
Marketing Manager – Customer: Michael Loh

Creative Agency: DDB Group New Zealand
Chief Strategy Officer: Rupert Price
ECD: Shane Bradnick 
CD: Rory McKechnie 
Senior Art Director: Zac Lancaster
Senior Business Director: Laura Bathurst Adams
Senior Business Director: Clare Van Tiel
Business Manager: Maxine Douglas
Senior TV Producer: Samantha Royal

Media Agency: MBM
General Manager: Annabelle Wilkinson
Business Manager: Grace Murphy
Media Assistant: Jessica Adams

Flash’s Theme: Written by Brian May
Music: EMI Music Publishing / Warner/Chappell Music Publishing
Re-recording: Franklin Rd Music & Sound
Arrangement and Production: Mahuia Bridgman-Cooper
Sound Mix: Shane Taipari
Music Licensing and Audio Project Management: Jonathan Mihaljevich

Production Company: Flying Fish
Executive Producer: James Moore
Executive Producer: Samantha Attenborough
Director: Jason Bock
Producer: Tulsi Bramley
DOP: Crighton Bone
Post Production: Mandy VFX

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