AUCKLAND, Today: Deep Media, an Advanced Amazon Ads Partner, has launched in New Zealand with Anna Walker and Lisa Ison appointed as Joint Country Leads to oversee local operations.
Their focus is helping brands and agencies reach relevant audiences at scale through ads on Prime Video, a growing opportunity in New Zealand.
Anna Walker has led Deep Media’s local setup since August, working with independent agencies and smaller brands to test and grow their Amazon Ads activity.
Lisa Ison joins with leadership experience from Sky and MediaWorks NZ and currently chairs the IAB NZ Emerging Technology Council, giving her strong insight into streaming and ad tech.
“Deep Media has been paving the way in Australia and it’s exciting to bring that same energy to New Zealand,” says Anna Walker. “Independent agencies have been quick to embrace advertising on Prime Video and we’re already seeing how it delivers unique, incremental reach in CTV strategies.
“With premium content and live sports, Prime Video audiences are adding real weight to advertiser schedules and we’re only scratching the surface on what’s possible for advertisers across the wider Amazon canvas”
“Deep Media has been paving the way in Australia and it’s exciting to bring that same energy to New Zealand.” – Anna Walker
Lisa Ison adds, “Amazon Ads entry into the New Zealand ad market marks a significant shift in the local media landscape.
“As of August, Prime Video became only the second SVOD platform in New Zealand to offer ad supported streaming, creating entirely new, insight-rich opportunities for advertisers.
“It’s reshaping how brands think about reach and relevantly connecting with their customers, and I’m excited to help Kiwi advertisers tap into that potential with Deep Media.”
Founded in 2024 by former Amazon executives Paul Kent, Andrew Hammond and Blake Gorman, Deep Media helps brands and agencies maximise growth across Prime Video, IMDb and Twitch globally.
“The launch of Prime Video ads into New Zealand is a big moment for us,” says Andrew Hammond, Co-Founder, Deep Media. “There’s real appetite from agencies and brands to explore what Amazon Ads can do, and our background working inside Amazon gives us an edge.
“With Anna and Lisa on board, we’ve got the right team in place to help Kiwi advertisers dive in and get results from day one.”
Deep Media’s New Zealand team will now focus on supporting agencies and marketers through strategic education, campaign enablement and data-driven insights to help them reach and measure audiences across Amazon’s canvas.
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