dentsu & Fish cooked up a storm

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AUCKLAND, Today: dentsu and Flying Fish’s Pizza Hut The Yumpire tvc has led to impressive numbers, the agency reports. Launched in mid-April, The Yumpire has smashed single day and weekly sales records.

It’s delivering sales for Pizza Hut franchisees, and long-distance virtual backslaps for the local team from their global brand team, who labelled the New Zealand work a world-class transformation.

In 2020, Restaurant Brands New Zealand set about transforming its Pizza Hut business that had been struggling to find sustained growth. After making internal operational improvements, the local team partnered with dentsu New Zealand to develop a distinctive creative platform that could deliver sales overnight and build the brand over time.

“The job was simple: Re-ignite Kiwis’ love for Pizza Hut.”

Restaurant Brands marketing GM Angela Blair said: “It’s clear from research that brand codes and confidence are driving success, putting Pizza Hut top of mind and into the bellies of pizza eaters across the country.

“The campaign was immediately awarded April’s Colmar Brunton Ad Impact Award for the strength of its branding and the immediate impact on brand appeal.”

“We’ve been delighted with the record sales impact we’ve seen since The Yumpire went to market. This bold new creative direction for the brand has quite literally repaid our courage and hard work in impressive sales growth for the business.”

dentsu CD Rob Longuet said: “The job was simple: re-ignite Kiwis love for Pizza Hut. Our solution: a bold, ownable brand world with a charismatic brand ambassador on a mission to delight taste-buds across the country.”


Client: Restaurant Brands New Zealand
Creative agency: dentsu
Media agency: phd
Production partner: Fish
Director: James Solomon
Photography: Yuki Sato @ IDC
Sound: Franklin Rd

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