dentsu Aotearoa builds creative firepower in NZ, announces new ECD Anne Boothroyd

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AUCKLAND, Today: dentsu Aotearoa has announced the appointment of Anne Boothroyd as new ECD, joining a growing team. dentsu Creative Aotearoa MD Murray Streets said: “She joins us as a strong representation of modern creativity. Her ability to think agnostically, drive culture, and invent the future will play a key part in how she will help lead our creative team.

“Her experience proves she can make work today that will shape tomorrow, an excellent fit for dentsu Aotearoa’s unique integrated offering focused on making meaningful progress for clients and society.

“Anne will lead the creative department working with existing award-winning CDs Brad Stratton and Rob Longuet and the teams, further building the creative firepower of the agency.”

Anne Boothroyd said: “I’m thrilled to be joining the dentsu team to help shape the next chapter of the agency’s story in Aotearoa.

“I look forward to working alongside Murray, dentsu’s talented integrated team and our client partners to deliver bold creative solutions that sit at the heart of any true business and societal progress.”

Murray Streets: “Anne has extensive experience as a leader in both independent and network agencies.


“Most recently, Anne was instrumental in the transformation of YoungShand, where she helped broaden their offering from a digital marketing agency into a broader range of brand and comms work.”

“Most recently, Anne was instrumental in the transformation of YoungShand, where she successfully helped broaden their offering from a digital marketing agency into a broader range of brand and comms work.

“Anne was recently named one of Campaign Asia’s 40 Women to Watch in 2021 and has been recognised over 100 times at international and local award shows.

“Recent accolades include a D&AD Wood Pencil and a Gold Caples for Quit For Your Pets and the coveted For Good Award for Unseen Emergencies at the 2022 Axis Awards.

“dentsu Creative Aotearoa is excited to welcome Anne and her formidable track record of leading and developing great creative work and teams through her focus on using creativity to understand and solve problems.

“I’m relishing the opportunity to lead our creative business with Anne. Anne is both a strong creative leader and a wonderful human.

“I’m excited about demonstrating to clients and the market the meaningful progress we can continue to deliver for them under her leadership of our digital, content and advertising teams.”

dentsu Aotearoa ceo Rob Harvey said: “I’m really excited to welcome Anne.

“Modern creativity sits at the intersection of human empathy, data and technology, and Anne’s experience is perfect to guide the integration of our creative capability and deliver solutions that drive growth for our clients and have a meaningful societal impact.”


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