AUCKLAND, Monday: Colenso BBDO has released production details behind Spark’s ‘Ruby’ – the stone-skimming little girl who’s been charming TV audiences for the past week or so.
The tve that launched Spark’s America’s Cup campaign supporting Team Emirates was titled Detail Is Everything, produced by Finch.
Colenso group ECD Dan Wright said: “Spark’s 5G coverage on the course gave Emirates Team NZ one of the most precious commodities in the America’s Cup – time.
“Engineers were able to make design improvements far quicker thanks to 5G, which enabled the team to stream real time data straight off Te Rehutai and back to base during testing. It’s details like this that make all the difference.
“The campaign will be running for the duration of the America’s Cup across TV, cinema, digital and social.”
“Detail Is Everything shows the importance of focusing on the detail.”
The campaign will be running for the duration of the America’s Cup across TV, cinema, digital and social.
Spark campaign lead Ingrid Bennie said: “In a race where time is everything, we’re proud to be able to support Emirates Team New Zealand to gain more of it with our low latency, high bandwidth 5G network.
“Before the team had access to 5G, data from Te Rehutai would be taken from the chase boat then raced back to base to inform the next design improvements.
“5G has removed this delay and engineers now receive the data in real time.”
CREDITS
Client: Spark New Zealand
Agency: Colenso BBDO
Production Company: Finch
Director: A J Greenwood
- View the tvc below
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