AUCKLAND, Today: Dow Goodfolk (formerly Dow Design) is celebrating 25 years as a leading design agency in New Zealand, with a commemorative wine gift (packaged, of course, with a lot of attention to detail and a story to go with it).
“I thought long and hard about how to mark this milestone,” says Dow Goodfolk managing director Annie Dow. “But since we started in packaging design there was a nice karma to a beautiful object packaged up to present to long-standing partners and others who have been part of our lives over the years.
“Their story – a fun twist on The Tortoise & The Hare – really captured the occasion.
“We’re very proud to be here, when many have come and gone. I put it down to delivering quality. We have consistently created great branding – and now through digital as well – that gives our clients’ businesses quite staggering sales shifts.”
“Design thinking is a hot property these days, as the business world catches on to the value of a designed approach.”
Dow says she has seen so much change “it can make your head spin”, but that quality always pays back in kind.
“Our own Brandheart is design at its best – and even though today’s businesses and brands are challenged like they have never been before, we know that spend on brand creates your business’ strongest asset.
“It’s difficult to gauge how many creative agencies are now in the market. Between advertising, digital, ‘full service’ and design, a quick Google search shows around 250 in Auckland alone.
Dow says they are here for the long term. “I’m still immensely passionate about brand and what it means to business,” she says.
“Design thinking is a hot property these days, as the business world catches on to the value of a designed approach.
“It’s something we have lived and breathed for 25 years. As our tortoise-and-hare story says, ‘you win the race by running it well’.”
Share this Post
