AUCKLAND, Today: Droga5 ANZ, part of Accenture Song, has been named the new creative and strategic partner for the University of Auckland, one of the most future-focused universities in the Southern Hemisphere.
The partnership covers marketing strategy, creative development, and brand storytelling across New Zealand and international markets, all designed to help students thrive in today’s fast-changing world.
Work has already kicked off, with the first campaigns in development. To mark the collaboration, the Droga5 ANZ team leaned into the fun, swapping agency lanyards for student IDs in a playful return to campus life.
“The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.” – Storm Day
Storm Day, NZ Lead of Accenture Song and CEO, Droga5 Aotearoa said, “Our team couldn’t be more excited to go back to university. The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.”
Stevie Weber, Chief Strategy Officer, Droga5 ANZ said, “Universities are where big ideas are born, so it’s a perfect fit. The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world’s most influential university.”
Sarah Kenny, Associate Director of Marketing, University of Auckland added, “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn.”
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