AUCKLAND, Today: After teaming up with independent agency Yarn last year, EMA has completely reinvented itself—rolling out a bold new look that reflects its modern role in NZ’s business landscape.
Now, it’s launched its first-ever brand campaign, showing how it’s helping Kiwi businesses move forward with confidence and clarity.
Lisa Dean, Head of Marketing at EMA says, “For the past 135 years, the EMA has played a pivotal role in supporting New Zealand businesses with practical advice, legal expertise, training, and a strong network.
The team at Yarn have been instrumental over the past two years in helping EMA redefine our brand purpose and transform our identity into something more modern, confident, and better reflects the scale and impact of the support we offer our members.”
Heath Davy, CEO of Yarn says, “It’s been a real pleasure to reimagine a brand that’s played such a long-standing role in New Zealand’s business community.
“The new brand campaign has made the EMA more visible than ever, giving us a platform to highlight how we empower business decision-makers with the confidence and clarity to make the right calls.” – Lisa Dean
“Working closely with the EMA team, we’ve built the strategic clarity and creative structure needed to deliver a campaign that cuts through and connects with today’s business decision-makers.”
The campaign, Make The Right Call, keeps things simple and punchy. It taps into the new visual identity and leads with headlines designed to turn heads.
Dean adds, “The new brand campaign has made the EMA more visible than ever, giving us a platform to highlight how we empower business decision-makers with the confidence and clarity to make the right calls.
“It’s also allowed us to tap into more culturally relevant, tactical moments like the recent Coldplay Kisscam HR scandal. A great example of how we’re bringing a fresh, relevant voice to a legacy brand.”
The campaign’s now live across radio, digital, outdoor, social and print—reaching business leaders wherever they are.
CREDITS
Client: EMA
Head of Marketing: Lisa Dean
Marketing Services Manager: Sabrina Justen
Digital Marketing Manager: Nicole Adams
Partnerships and Sponsorships Lead: Susanne Johnson
Brand & Marcomms Lead: Laura Vincent
Creative Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Matt Sellars, Rich Robson
Strategist: Teresa Harris
Creatives: Joachim Pearson, Oscar Randall
Brand Designer: Matt Hammond
Designers: Caroline Wilkie, Lucie Blaze, Matt Oak
Agency Producer: Trish Heard
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