AUCKLAND, Today: Rise & Shine is adding two big names to its client list – natural skincare favourite Essano and Italian dining hotspot Bossi – strengthening its presence in beauty and hospitality.
The Auckland-based agency has grown rapidly in 2025, attracting leading lifestyle brands with its bespoke, results-driven campaigns. Founded in 2018 by PR specialist Luci Marshall, Rise & Shine works with global names like Le Creuset, CASETiFY, Avène, and Lorna Jane.
With deep roots in beauty, the team is excited to partner with Essano – a proudly New Zealand-made brand known for natural ingredients, innovative formulations, and results-focused products.
“We were looking for an agency that truly understands the beauty landscape, and could match our pace, energy, and ambition,” says Lucinda Sabo, General Manager of Marketing for Vitality Brands. “Rise & Shine stood out for their strategic thinking, creative approach and proven results. They were the perfect fit.”
“We’ve always believed in working with brands we genuinely love and connect with – and Essano and Bossi are no exception.” – Luci Marshall
Bossi – a refined Italian restaurant and deli in central Auckland – also joins the roster. Founded by Jenna Carter and led by Executive Chef Shaun Dowling, it’s become a go-to for elevated yet authentic dining.
“We’ve been searching for a PR partner who truly understands the spirit of Bossi – a restaurant inspired by my Nonna and the traditions I grew up with,” says Jenna Carter. “Rise & Shine just got it. They’ve already become part of the Bossi family, and we’re thrilled with the results coming through.”
Luci Marshall, Rise & Shine’s Founder and Director, adds “We’ve always believed in working with brands we genuinely love and connect with – and Essano and Bossi are no exception. Expanding further into beauty and growing our footprint in hospitality is an exciting progression for us.”
With a growing team and a focus on delivering impact, Rise & Shine is pushing into new lifestyle categories – helping bold, ambitious brands shine even brighter.
Share this Post
