AUCKLAND, Today: Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has appointed Max Charnin as senior sales manager, NZ.
Charnin will be responsible for generating and maximising media revenues across New Zealand and developing the go-to-market strategy for Exponential’s performance and engagement video advertising solutions.
“New Zealand brands are increasingly prioritising the consumer experience which means that we are seeing an upswing in demand for our user-centric video ad formats,” said Exponential APAC commercial director Steffen Crouwel.
“Max’s deep digital and programmatic experience will bring further depth to our team as we continue to expand our client base across the region.”
“Max’s digital and programmatic experience will bring further depth to our team as we continue to expand across the region.”
Ex-NZME and Y&R Media
Charnin joins Exponential from NZME where he was digital integration manager, leading iHeartRadioNZ’s offering and helping transition it to a full digital product. He also holds significant programmatic insights from his previous role as programmatic trading manager at Y&R Media.
Charnin said: “I’m excited to be working with a company that has been in the digital game for over 17 years. Exponential’s experience with behavioural audience data and user-centric formats are products I believe are in the best interests of consumers and brands alike.”
Exponential is a technology-driven advertising company that enables brands to drive consumer
engagement and performance across display, video and mobile. Exponential uses big data and machine learning to understand consumer interests in real-time, and delivers innovative creative experiences designed to trigger emotions that drive affinity and spend. Exponential has offices in 16 countries.
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