Facebook debuts Lead Ads

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Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services,” says San Francisco-based Facebook product manager Paresh Rajwat, in a global release.

“That’s why a few months ago we announced that we were testing a new solution called Lead Ads that gives people a quick and privacy-safe way to sign up to receive information from businesses, like newsletters, quotes and offers.

“Now Lead Ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses.

“Lead ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested lead ads saw amazing performance, including significant reductions in cost-per-lead for their campaigns.

“We are thrilled to make Lead Ads globally available and introduce new features such as CRM integration.”

More information here: www.facebook.com/business/news/lead-ads-launch

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