FCB helps Pak’nSave to block ads

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AUCKLAND, Wednesday: FCB’s Pak’nSave Stickman is stepping up this festive period to help customers resist the season’s spendy temptations in what the agency calls “an ingenious way”.

Senior marketing manager Lauren Ness said: “Usually only on our screens for a few seconds, viewers will get treated to three uninterrupted minutes of Stickman as he takes over ad breaks throughout December to block out the Christmas clutter and keep us focused on saving our hard-earned cash from overpriced stuff.

“The ad shows Stickman helpfully using his DIY adblocker to cover up what would otherwise be spendy temptations.

“Coming up with the disruptive adblocker idea was something that feels very true to the brand.”

“These adblockers are an exciting first for Pak’nSave and show the New Zealand co-operative’s maverick spirit. The ads at this time of year are extremely tempting, and Stickman is here to block out ads that tempt you with things you don’t really need.”

“Coming up with the disruptive adblocker idea, was something that feels very true to the brand she says.

FCB ECD’s Peter Vegas and Leisa Wall said: “Stickman has been hassling us for ages to have more screen time and when he showed us his amazing ad blocker invention we felt like he deserved to show it off to his fans.”


Client: Foodstuffs NZ
General Manager Brand and Marketing: Dominic Quin
Head of Marketing and CX: Jamie Hodgetts
Senior Marketing Manager: Lauren Ness
Marketing Executive: Hannah Massie
Agency: FCB NZ
Media Agency: PHD NZ

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