Westpac kept FCB Media in the dark

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AUCKLAND, Today: FCB Media has been rocked by the unexpected loss of the $10 million Westpac media account to Publicis Media after a pitching process that did not involve the incumbent.


“We respect their decision to replicate and align with the Australian agency model.”

“We were given notice on Monday and it came as a complete surprise, given the excellent, long standing seven-year relationship and continuous strong scores during performance appraisals,” MD Blair Alexander told M+AD.

“They are a fantastic team of people and we respect the decision to replicate and align with the Australian agency model. We wish them all the very best in their new partnership.”


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