FCB and Run work with Four Square to create te reo Māori shopping app

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AUCKLAND, Today: “The best Te Wiki o te Reo Māori projects are the ones that exist all year round, like Four Square’s Rārangi Kai app, in collaboration with Run and FCB Aotearoa,” says Run’s cultural director Ariana Stone.

“Launched last year, Rārangi Kai is a shopping list translator web app that takes over 200 everyday essentials in English and then translates them into te reo Māori at the click of a button.

“Developed by Four Square supermarkets alongside FCB Aotearoa and Run, the app has been recently updated to include audio of each kupu Māori, to guide correct pronunciation.”

The voice of the app, Run’s Pou Ahurea says it is important for the platform to keep growing.

“The most rewarding part of this mahi is building on what we created last year,” he said.

“Four Square’s commitment to the kaupapa, and their willingness to make it even more accessible, ensures that it continues to be a useful tool in people’s te reo Māori kete.”

“This is another great example of collaborative mahi with the fabulous Run whānau.”

Four Square head of marketing & CX Diane Clark said: “Rārangi Kai has been an amazing opportunity to give voice to the kaupapa of Te Wiki o te Reo Māori that lasts beyond the week.

“Building on Rārangi Kai as an everyday tool to learn more reo in their supermarket experience has been great mahi we are so proud of.”

Run creative director Raymond Otene McKay said: “It’s Māori language week every week at Run. We love creating work with clients who are keen to get stuck into our beautiful language and culture all year round.”

“Four Square’s Rārangi Kai is just one of the successful projects to come out of the unique partnership between FCB Aotearoa and Run, where both creative agencies collaborate to enhance their offerings while maintaining their own independence.”

FCB Aotearoa ceo Sean Keaney said: “This is another great example of collaborative mahi with the fabulous Run whānau and demonstrates the benefit our clients receive as a result of our partnership.”

About Run
Run is a Māori-owned, wāhine-led, globally-awarded creative agency. Formed in 2008, Run focuses on creating quality design and advertising solutions for brands, organisations, iwi and government.

About FCB Aotearoa
Part of a global network with 150 years of communications expertise and 109 operations in 80 countries, FCB Aotearoa is inspired by creating ideas that move Aotearoa New Zealand forward. FCB Aotearoa is a wholly integrated agency, incorporating both Media and Creative.

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