FCB wins NZ Post creative pitch (updated)

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AUCKLAND, Friday: FCB has won the New Zealand Post creative business after a competitive pitch in Q4 of last year. A NZ Post spokesperson told M+AD: “New Zealand Post worked with Clemenger BBDO and Assignment Group prior to the appointment of FCB.”.

NZ Post marketing GM Sarah Sandoval said (in a release): “Our business is at an important transformative stage, so we were looking for a partner with the strategic depth and capability that would support the shift we need to make.

“Cultural fit is also very important to us. The pitch process showed us that FCB is a genuinely collaborative agency that we would enjoy working with. Their team quickly understood our business challenge and ultimately presented an approach that crossed smoothly from theory to practical solutions.”

“Previously, NZ Post worked with Clemenger BBDO.”

FCB chief brand officer David Thomason said: “New Zealand Post is one of our most iconic and important brands, and yet many Kiwis take it for granted. What stood out for us above all is the number of impressive large-scale services NZ Post now provides, that most New Zealanders don’t even know about, or attribute to their brand.

“The chance to work on this with their new marketing team is a huge opportunity for us as the Change Agency,”

FCB began working with NZ Post in January, and is looking look after brand advertising, campaigns, social media, direct communications, strategy and creative.

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