AUCKLAND, Today: McDonald’s and OMD have brought Coca-Cola®’s colour-changing cups to life in the real world with a bold Feast Mode outdoor campaign. The activation covers 110 panels across Auckland, Wellington, and Christchurch, including lenticular bus panels and underpass takeovers.
“This campaign was all about demonstrating the moments where the cups themselves can Go Feast Mode and showcase the colour-changing effect of the cup. This is a fantastic example of using media in a way that truly brings this to life,” said Jen Hilliar, OMD Client Service Director.
“This campaign was all about demonstrating the moments where the cups themselves can Go Feast Mode and showcase the colour-changing effect of the cup.” – Jen Hilliar, OMD Client Service Director
Lenticular was the hero format, showing grey outlines flip into vibrant Kiwi landscapes, just like the cups when chilled. The interactive panels grabbed attention, creating moments people wanted to stop, share, and talk about.
“Our goal is to make advertising part of the experience. By placing colour-changing cups in high-dwell, high-visibility spots, we give customers a simple, surprising way to discover the product for themselves,” said Luke Rive, Marketing Director, McDonald’s New Zealand.
The campaign, supported by Shout, Phantom, oOh! and MediaWorks—marks New Zealand’s biggest lenticular OOH buy, and the first lenticular panels on buses locally. It runs through 21 October, alongside the wider McDonald’s Feast Mode promotion.
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