WELLINGTON, Today: FEDERATION has opened a Wellington office and appointed Aaron White as Managing Partner, as the independent agency expands its footprint across Wellington, Auckland and Melbourne.
White joins from Stanley Street Wellington to lead the new office, with more Wellington appointments to be announced as FEDERATION builds out its presence in the capital.
“This is a defining moment for our 100% New Zealand-owned agency, and a big moment for me personally,” Sharon Henderson, CEO and Founder of FEDERATION says, “While our agency started with its base in Auckland, few know that Wellington is where Federation’s story really began.
“From the start, Wellington has supported this Kiwi-owned independent agency, and now it’s our turn to step up and contribute to Wellington’s return to growth.
“Opening our Wellington agency with a respected leader on the ground in Aaron White is a natural next step, in many ways, we’re coming home to where it all started.”
FEDERATION says the move builds on its long connection to Wellington, where it first gained traction and now works with clients including The Co-operative Bank, Massey University and Maritime New Zealand.
“This is a defining moment for our 100% New Zealand-owned agency, and a big moment for me personally.” – Sharon Henderson, CEO and Founder of FEDERATION
In the role, White will lead FEDERATION Wellington and focus on growing the agency’s work across public sector and commercial organisations.
In his new role as Federation Wellington agency lead and Managing Partner, Aaron White says, “Change has to start somewhere. And in Aotearoa New Zealand it often starts in Wellington.
“Wellington is a cultural crossroads, a social barometer and a testing ground for the most influential ideas that change behaviour for the long term.
“When Wellington moves, New Zealand moves, and now Federation moves with it.”
Henderson says the launch also reflects FEDERATION’s position as a proudly independent, 100% New Zealand-owned agency in a market increasingly shaped by multinational and Australian-owned players.
Henderson says, “Federation, on the other hand, remains fiercely independent and proudly 100% New Zealand-owned.
“Wellington has always been the right place for us, but in Aaron we now also have the right leader.” – Olly Walker-Boden, FEDERATION Managing Director
“With this major step to support growth in Wellington, we’re serious about creating economic benefit for Aotearoa New Zealand.”
Chief Creative Officer Brad Collett says White brings strong public sector experience and is joining at a pivotal moment for the agency.
Chief Creative Officer Brad Collett said, “Aaron is not just a brilliant strategist and business leader; he’s also a genuinely great guy; someone you definitely want in your corner.”
Managing Director Olly Walker-Boden says White was the right person to lead the Wellington expansion.
FEDERATION Managing Director Olly Walker-Boden says, “Wellington has always been the right place for us, but in Aaron we now also have the right leader.”
Aaron White adds, “Federation Wellington gives local marketers a senior-led partnership model grounded in experience, candour and performance.
“Federation Wellington is officially open for business. You know where to find me.”
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