AUCKLAND, Today: A major new media deal is set to supercharge Fieldays 2026, with MediaWorks locked in as official Media Partner for the 10–13 June event at Mystery Creek.
The collaboration promises one of the biggest media footprints in Fieldays history, activating at least nine audio brands across radio, digital, streaming and outdoor.
As Fieldays heads into its 58th year, the tie-up brings together two well-known Kiwi brands focused on connecting rural, regional and urban audiences while spotlighting innovation in the primary sector.
For Fieldays, it means a bigger national presence and stronger storytelling, positioning the event as more than just four days on the calendar.
With more than 1,100 exhibitor sites already secured and visitor numbers expected to match 2025, momentum for 2026 is building fast.
Exhibitors can expect greater visibility across MediaWorks’ platforms, from pre-event build-up through to live coverage and post-event content, helping stretch impact well beyond the gates closing.
“We’re proud to come on board as Media Partner and leverage our extensive regional reach through locally focused radio stations to support the continued growth of New Zealand’s primary sector.” – Wendy Palmer, CEO, MediaWorks
Visitors will see more live broadcasts, competitions, giveaways and on-site action across MediaWorks brands, adding extra buzz before and during the event.
“This partnership supports our long-term focus on connecting people, ideas and opportunity,” said Richard Lindroos, Chief Executive of the New Zealand National Fieldays Society. MediaWorks reach will help extend the Fieldays story beyond the event, while strengthening the value delivered to exhibitors and visitors.”
“Fieldays is an iconic event that celebrates the innovation, resilience and spirit of regional New Zealand. We’re proud to come on board as Media Partner and leverage our extensive regional reach through locally focused radio stations to support the continued growth of New Zealand’s primary sector,” said Wendy Palmer, CEO, MediaWorks.
“Rural New Zealand is the beating heart of our country, and as a company deeply connected to local communities through our locally produced radio shows, we’re thrilled to partner with Fieldays to help connect audiences and clients with this prestigious event,” said Nick Fisher, Head of Rural, MediaWorks.
MediaWorks will showcase brands including The Rock, George FM, The REX Daily Podcast, More FM, Mai FM, Channel X, The Edge, rova and The Sound through on-site activations and nationwide coverage.
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