Fish + UK helmer shot Philips in Auckland

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Flying Fish’s new global 90’ TVC for Philips was shot over four days in central Auckland, directed by London-based Fredrik Bond – one of the top commercial directors in the world.

His ad – shot for Ogilvy London – shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.

The TVC is part of a broader campaign which includes a 30-second TVC, out-of-home, digital and social media.

The campaign promotes its belief, “there’s always a way to make life better”. See more of Bond’s work at


Director: Fredrik Bond
Production Company: SONNY London/MJZ
Exec Producer: Helen Kenny
Producer: Nick Goldsmith
NZ Production Company: Flying Fish
Exec Producer: James Moore
Line Producer: Brian Kassler
DOP: Ben Seresin
Production Designer: Rick Kofoed
Agency: Ogilvy London
ECD: Gerald Human
Art Director: Trevallyn Hall
Copywriter: Laura Rogers
TV Producer: Tanaya Ridley
Account Director: Craig Burleigh
Account Exec: Orla Mateer

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