AUCKLAND, Today: TBWA\New Zealand has added four senior hires across strategy and business management, continuing its momentum after major client wins and being named Most Effective Agency of the Year at the 2024 Effie Aotearoa Awards.
Joining the Disruption Company are Haley Hetherington (Planning Director), Ellen Scholes (Senior Planner), Harriette Hanson (Group Business Director), and Michael Lyons (Senior Business Director) – each bringing fresh energy and global experience to the expanding team.
Haley Hetherington joins from Ogilvy London, where she led strategy for Lloyds Bank and Google Pixel. She’s also worked with The Monkeys, Proximity, and The Clemenger Group, bringing a sharp understanding of how creativity fuels real business growth.
Ellen Scholes arrives after several years at BBH London, where she developed brand strategies for Blackstone, Genentech and Volkswagen. She brings global perspective, strategic discipline, and a passion for turning smart ideas into beautifully disruptive work.
Harriette Hanson steps in as Group Business Director after six years at Grey London, where she served as Deputy Head of Account Management. Known for her leadership and creative excellence, she’s worked on global campaigns for Coca-Cola, HSBC, Nestlé and Arla.
“These hires reflect our continued commitment to raising the bar across every part of the business. We’re thrilled to have Harriette, Michael, Haley and Ellen on board.” – Catherine Harris, CEO, TBWA\New Zealand
Michael Lyons joins as Senior Business Director after more than four years at Special New Zealand, leading accounts like Entain and Contact. His London stint adds deep experience in brand transformation and strong client partnerships.
These hires mark TBWA’s continued investment in senior talent, strengthening its integrated offering and delivering extraordinary business results through bold, culturally charged creativity.
Catherine Harris, CEO, TBWA\New Zealand said, “It’s been another year of strong growth and momentum for TBWA\New Zealand, which allows us to keep attracting and investing in top talent.
“These hires reflect our continued commitment to raising the bar across every part of the business. We’re thrilled to have Harriette, Michael, Haley and Ellen on board – their impact on our work, culture and clients is already being felt.”
Joseph Judd, Head of Strategy, TBWA\New Zealand added, “Both Haley and Ellen bring sharp, complementary skills – and the same drive to make work that’s as effective as it is disruptive.
Haley’s depth across brand and customer experience strengthens how we connect strategy and creativity across key clients, while Ellen’s global perspective adds fresh energy and ambition to the team. They’re both brilliant humans – and we’re lucky to have them.”
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