AUCKLAND, Today: Auckland Design Week is gearing up for its third year in March 2026 with a strengthened team. The event has quickly become a key showcase for design, aiming to boost its reach locally and globally.
Sarah Otley has joined as Head of Creative & Growth, supporting founder Jen Jones with strategy, partnerships, and brand growth. Fresh back from Stockholm, she brings experience from H&M Group, where she shaped creative strategy and brand experiences.
Otley said, “It’s a unique opportunity to celebrate the innovation and creativity of New Zealand design, and to help the event reach new audiences both locally and internationally.”
She’s joined by Catalina Wilkinson as Head of Marketing, who brings expertise from TheMarket.com, Air New Zealand, and Smith & Caughey’s. Wilkinson will focus on growing the brand, building engagement, and driving campaigns for ADW.
“It’s a unique opportunity to celebrate the innovation and creativity of New Zealand design, and to help the event reach new audiences both locally and internationally.” – Sarah Otley
The events team has also grown, with Gabrielle de Jong appointed Senior Event Manager. Formerly at TVNZ, she managed everything from launches to activations. She’ll work with Suia Westbrook, Senior Event Producer since 2024, and Carolina Sánchez, returning as Event Producer.
Digital and creative firepower comes from Yiselle Yost, Digital & Content Manager, who has worked with Jo Malone and Marlow. She’ll lead content strategy and online engagement. Nick Riley of Nonfiction continues as Creative Director, alongside Carl Dixon, Design Director, shaping ADW’s evolving visual language.
Founder Jen Jones said, “What began as an idea to celebrate design in Aotearoa has quickly grown into a movement. With a team of both new and longstanding members of exceptional calibre, we’re ready to take Auckland Design Week to the next level, creating an event that inspires locally and resonates internationally.”
The 2026 programme will bring together design, architecture, interiors, tech, and creativity through talks, exhibitions, installations, and experiences. Full details launch soon. For more, visit aucklanddesignweek.com.
Share this Post
