AUCKLAND, Thursday: Fuse@ OMD has added three new senior staff to its content and social team – David Lister, Vikesh Patel, and Gina Kindred.
Fuse MD Gina McKinnon said: “David, Vikesh and Gina each bring something unique to our offering and we’re thrilled to have them on board.”
- David Lister has been appointed head of experience at Fuse. The role sees him working across the wider OMD client base looking at consumer experience of campaigns across Content, Social and Experiential. Lister has moved over from Mediacom where he was the head of Mediacom Beyond Adverting for four years and prior to that spent eight years as GM of a media and experiential group across South-East Asia.
- Vikesh Patel, the new senior social media director, brings a wealth of experience from the BBC and Disney where he worked in content and strategy for 10 years. More recently he’s worked in content strategy for Chemistry, Mediaworks and Westpac in New Zealand. Patel says he is excited to join the team working on key accounts including McDonald’s and Kiwibank.
- Gina Kindred has joined the team as creative director of Fuse. She will head up the social production team, overseeing the creation of digital and social media content. She has a background in ideation and content creation, having spent the past eight years at TVNZ Blacksand as a senior creative developing branded content. Prior to that she worked as a creative director at Sweetshop.
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