AUCKLAND, Monday: A few months ago, digital marketing agency Krunch was appointed Generate KiwiSaver’s marketing technology and official Salesforce marketing cloud partner, with a remit to deliver business results via data-driven CX.
Since then Krunch has been busy creating a new integrated creative campaign.
Head of marketing Liz Harding said: “Based on Generate coming first place in two key financial categories and the insight that this win helps to get Kiwis where they want to be.
“It features outdoor, film, print, display, and social media.
“Of course, we’re enormously proud of our chart-topping long-term KiwiSaver fund performance, but it’s what that means for our members that really excites us. We hoped to not only celebrate this achievement but inspire Kiwis to start thinking about bringing their dreams to life.”
“It’s too soon to share results, but given the machine we have running behind the work, we’ll certainly be able to shortly.”
Krunch chief creative officer Bridget Taylor said: “Retirement feels like something that’s a really long way away.
The thing is, it always will be if we don’t start sorting it out today. What better way to do that, than to get people thinking about what retirement might look like for them with an outstanding company at their side?
“We did this by creating simple, eye-catching ads that make you think, ‘I wish I was there’.”
Krunch ceo Darren Kirkland said: “Generate is such a fresh business, with a very clear goal – make everything work hard for the customers’ benefit. This aligns perfectly with our values and those of Generate ceo Henry Tongue, and his brilliant team. This work is a testament to them.”
“The campaign launched a few weeks ago, so it’s too soon to share results, but given the machine we have running behind the work, we’ll certainly be able to shortly.”
Media: Bullseye Media
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